Triumph Motorcycles

Tasked with the launch of the brand in India in 2012, the team was responsible forthe launch event at the Auto Expo in Delhi, Setting up the Public Relations systemsfor the brand and setting up the Social Media and Digital Marketing practice for thebrand.

The Brand was selected for best brand launch and best motorcycle launch overall atthe Auto Expo 2012.

Post the launch the team was also responsible for helping with crisis managementduring the Detuning situation for the first set of motorcycles sold in India.